A Plus

A (Plus) is a media lab, a laboratory for cool product ideas and new digital thinking. 
With a mission to advance the consumer experience across industries with world-class technology, data-informed design, and lots of heart, A (PLUS) is a mix of venture fund and design studio. While co-founding companies and partnering up with entrepreneurs, they form integrated teams where everyone feels ownership of the project. 

Aligned with the company’s philosophy, the graphic identity emanates inclusiveness in its graphic representation. The bold logo stands on its own, yet across different graphic items and depending on context, it's possible to give visibility to elements which are part of A (PLUS), namely: clients, team members, products brands, and other meaningful concepts. Additionally, the simplicity and sobriety of the black and white color theme enables the identity to be associated with any other.

Year: 2020 
Type: Identity 

Client: Omino Gardezi, A (Plus)