WHLTH is a public benefits corporation committed to eradicate health disparities in black communities. They create viable business models that build "whealth" (wealth and health) by connecting capital to communities in need.
The identity had to convey WHLTH's unique, mission-driven approach, rooted in building trust within the communities. This variable logo extends not only to evoke diversity of each community as well as the movement of reaching out.
The bold and interchangeable color palette, as well as combined typographies (serif and geometric), complete the identity.
Project management: Omino Gardezi (Saints NYC)